When you hire a real estate agent, they’re almost definitely going to use online platforms as advertising tools. Thanks to the vast reach of the internet, listing your home online can get more potential buyers through the door and making offers.
If you’ve ever thought about buying or selling a home, you’re probably familiar with the leading real estate site in the United States: Zillow.
This guide to Zillow for homeowners will tell you what you need to know about the platform before you list your home for sale.
Zillow is an online real estate and rental marketplace, with over 100 million U.S. homes in its database. The site received 36 million visits per month as of January 2019.
Zillow is best known as a place to buy or sell a home, but it also offers valuable information for first-time home sellers (especially those who may be considering the for sale by owner (FSBO) route), including answers to common questions, like whether to buy or sell first, how to time your sale, and how mortgages affect the selling process.
Most recently, Zillow has started letting users sell directly with Zillow Offers, an attractive option for those who want to get cash for their home on a short timeline.
But who is the average site visitor? About 50% of Zillow’s traffic is from people who are only casually searching, so not everyone on Zillow is ready to buy. Many users are simply curious about asking prices in their neighborhood, or want to keep an eye on the market for a potential future purchase.
While it is one way to list, Zillow should be part of a larger strategy that a real estate agent can help you put together and manage. Here are some things to consider before selling on Zillow:
Many homeowners choose to list FSBO on Zillow to avoid the costs of working with a real estate agent. And sure, posting an FSBO listing on Zillow is free, but there are benefits to working with an agent that you just can’t get from a FSBO listing.
Working with a real estate agent brings credibility and assurance to the sale, which can shorten timelines, make your home more visible, and increase its value. Professional experience and connections can really help widen your margins.
It’s also tremendously helpful to have a real estate agent on your side when it comes time to negotiate. They have the experience to know just how much you should get for your home, and can offer sound advice so you don’t accept an offer that’s too low.
Before you list, know how much it’s worth.
Stress and hassle
When you sell your home on your own, you’re putting a lot on your plate. You’ll have to manage and keep track of a number of things, like:
- Determining market value
- Planning and overseeing renovations
- Ensuring legal compliance (disclosure, inspections, insurance, taxes, etc.)
- Scheduling showings
- Open house
- Scheduling inspections for the potential buyer of your home
- Negotiating with buyers and their agents
- Managing the escrow process
- Coordinating all title activities
- Planning all moving activities
- Signing and finalizing paperwork
Handling all of that on top of your already busy schedule, and the emotional stress that comes with selling your home — it’s a lot to take on, and would certainly cause disruption in your day-to-day life.
When you work with a full-service Realtor like Laura Dandoy, on the other hand, everything is smoother and less stressful. Your Realtor will take over project management so selling your home doesn’t take over your life.
The bottom line
When you work with the right Realtor, you save yourself a lot of hassle and reap the benefits of their connections and experience. At the end of the day, an FSBO listing on Zillow can’t get you the same results as working with a top-notch real estate agent.
But that doesn’t mean Zillow can’t be a valuable asset to your home-selling campaign!
The best course of action is to work with an experienced Realtor who knows how to use Zillow to get results. Partner with a Zillow Premier Agent like Laura Dandoy, and you’ll get the best of both worlds.
Check out Laura’s past sales, active listings, ratings and reviews!
Ready to get started? Schedule an appointment with Laura today!